In this week’s Media Bites, GRIID looks at the global sports apparel giant Nike. The Nike commercial we deconstruct is a new one featuring NBA All Star LeBron James. This commercial continues the same stylized approach that was used when Michael Jordan was the company’s main marketing icon. However, the company continues to use sweatshop labor abroad and slick ads can not hide that fact:
About Media Bites
On any given day, most Americans are exposed to about 3,000 different commercial messages. These messages are in the form of TV ads, billboards, product placement in movies and video games or online advertising. Media Bites is an effort by the Grand Rapids Institute for Information Democracy to provide some regular analysis of these images and messages that corporations and the government use to manipulate the public into supporting products and policies.