This week’s Media Bites deconstructs a commercial by Bridgestone/Firestone that ran during the 2009 Super Bowl. The commercial uses Mr. & Mrs. Potato Head to brand their image, but we show you how the company treats its workers abroad:
About Media Bites
On any given day, most Americans are exposed to about 3,000 different commercial messages. These messages are in the form of TV ads, billboards, product placement in movies and video games or online advertising. Media Bites is an effort by the Grand Rapids Institute for Information Democracy to provide some regular analysis of these images and messages that corporations and the government use to manipulate the public into supporting products and policies.