Media Bites: Coca Cola

In this week’s edition of Media Bites, GRIID looks at Coca Cola commercials that aired during the 2009 Super Bowl. The coke ads are promoting their “open happiness” campaign. We deconstruct this idea and present information about how the consumption of Coke products harms us and what Coca Cola’s business practices are around the world:

Media Bites – Coke from Girbe Eefsting on Vimeo.

About Media Bites

On any given day, most Americans are exposed to about 3,000 different commercial messages. These messages are in the form of TV ads, billboards, product placement in movies and video games or online advertising. Media Bites is an effort by the Grand Rapids Institute for Information Democracy to provide some regular analysis of these images and messages that corporations and the government use to manipulate the public into supporting products and policies.

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Author: mediamouse

Grand Rapids independent media // mediamouse.org

1 thought on “Media Bites: Coca Cola”

  1. I am in awe of how much information is packed into each one of these segments. I had no idea that Coke was stealing water on this kind of global scale, although I knew other companies are. The privatization of water is criminal, and the way you tie that together with Coke’s happy-feel-good campaign is very effective. Thanks so much for this series.

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