In this week’s edition of Media Bites, GRIID looks at the numerous Budweiser ads that ran during the 2009 Super Bowl, the techniques they use, and how some of their ads even target children in order to develop brand loyalty. :
About Media Bites
On any given day, most Americans are exposed to about 3,000 different commercial messages. These messages are in the form of TV ads, billboards, product placement in movies and video games or online advertising. Media Bites is an effort by the Grand Rapids Institute for Information Democracy to provide some regular analysis of these images and messages that corporations and the government use to manipulate the public into supporting products and policies.